Robert Tom
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Robert Tom - Company Background
Robert Tom was a small shop of selling home-made soup located in Temple Street, Yau Ma Tei. At the beginning, the business was small but still OK. The unique recipe & the taste of the soup attracts lots of people to come. Normally, the customers will not stay too long in the shop coz they are just looking for the specialty soups. The customer will leave after having the soup, or perhaps they may buy some take-away. With this business model, the customer turnover rate is high, so the revenue-per-minute is relatively high also, & so the business is still profitable as the shop rent is not too high.
After working hard for few years, the profit is accumulating, & the owner wanted to expand the business. So, they company decide to combine the specialty soup with the catering/dinner service, & move the shop to a high-flow area – Causeway Bay, & run it as an official restaurant. They got more seat, bigger kitchen, more product variety, while the customers stay longer, more serving waiter were hired, the management was getting more complicated & difficult. Therefore, despite the business still make profit, the operating cost go much higher.
It closed at the end of last year.