Chinese Tourism Overseas Promotion Website
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The Chinese Tourism Overseas Promotion Website was initially established in 2013. It went officially online on January 21, 2014, through an announcement made by Du Jiang, vice director of the [National Tourism Administration], at the opening ceremony of "Tour Beautiful China---A Year of Smart Travel in 2014." Well positioned to reflect the current trend toward smart travel, the website is a multilingual tourist web portal that blends the latest tourist resources, information, travel routes, and tourism with Chinese characteristics. Backed by the huge resources and information database of the National Tourism Administration, it has grown into an important official platform for releasing tourist information, and has been recognized by international tourists as an authoritative service platform for promoting Chinese tourism overseas.
Introduction to the Website
Chinese Tourism Overseas Promotion Website Chinese spelling (Zhong Guo Lǚ Yóu Hai Wai Tui Guang Wǎng) English (Chinese Tourism Overseas Promotion Website) The Chinese Tourism Overseas Promotion Website is the most authoritative official tourism promotion website in China. It now comes in three different languages, namely Simplified Chinese, English, and Traditional Chinese. The National Tourism Administration will soon launch other language versions, such as the Russian, Korean, Japanese, German, and French ones, in order to improve the digital marketing system geared to Chinese tourist destinations.
The website is a tourist information platform with Chinese characteristics that integrates the latest tourist resources, tourist news and information, tourist routes, and others into a single system. It strives to promote the concept of “Beautiful China” overseas using a multilingual approach, with a view to allowing international tourists to know more about Chinese culture and tourism and acquire the most authoritative information about Chinese tourism.
Website Overview:
The Chinese Tourism Overseas Promotion Website provides information about 155 popular Chinese tourist destinations, 171 National 5A Level scenic spots, 110 travel routes, and more than 60 festivals and activities in English. It also provides the latest news about tourism-related events in English. The website features a wide variety of functions, including travel information, detailed descriptions of scenic spots and tourist destinations, travel routes, tourist visa application, tourism product introduction, brand promotion and communication, and tourist search and interaction. At its launch the website also offered its smart phone and tablet Apps as downloads, and is expected to expand its functionality by adding such functions as visitor database, market research, service extension, cooperation among destinations, as well as tourist tracking and analysis.
Website Columns
Destinations
The website provides detailed introductions to 171 National 5A Level scenic spots scattered in 155 cities in 31 provinces across China, each of which includes a brief introduction to the province and the city in which the scenic spot in question is located, its recommended attractions, its climatic conditions, its neighboring cities, its local transportation, and related travel routes. The recommended attractions included in those introductions come in various forms, including forests, mountains, rivers, lakes, prairie, meadow, desert, Gobi desert, glacier, wetlands, gorges, natural reserves, leisure and recuperation resorts, and exotic islands. Also highlighted in such attractions are romantic yacht travel, seaside tourism, historical and cultural tourism, ancient village travel, and religious travel. In fact, the website's abundant tourist resources will provide travel enthusiasts with an almost unlimited choice of destinations.
What You Can Do
Recommended travel routes: More than a hundred travel routes are provided, expected to increase in number over time. Festival activities: There are different recommended traditional Chinese festivals for different months of the year. A detailed description will be provided of the activities involved in each festival. Popularity rankings: The website lists the various scenic spots in its official rankings based on data collected from various sources in various periods of the year. DIY photography: Select, representative photos are provided on the website to showcase popular scenic spots and tourist cities. Travel consulting: Tourists may acquire tourism information and make inquiries by writing letters or leaving messages, and seek answers to major questions about traveling in China.
Travel Scheduling
The website recommends travel routes based on its currently available resources and, in addition to your experiences and planned route, you may share any schedules it provides by logging on to the website.
About China
Introduction to China: A detailed introduction to China is provided, covering its history, culture, geography, natural environment, ethnic makeup, language, diet, tourism safety, and others. The introduction offers a chance for travelers worldwide to better understand China.
Visa Application in China: A comprehensive description is provided of the application of a visa in China, covering various aspects of the visa application process, including a brief introduction to the Chinese visa, its various types, its effective period, the number of available uses to each visa, the period during which a visa holder may stay in China by virtue of their visa, the materials required for anyone to obtain a visa, the authorities an applicant has to go to obtain a visa, the requirement that an applicant has to file an application at least one month in advance, and the rule that four workdays are required for a visa to be issued.
Inbound Traffic: Four means of inbound transportation available to travelers worldwide have been presented in detail.
Travel Information: The website will offer tourists the latest travel information about China after reviewing all the data collected daily and will update its travel information in time regularly.
Overseas Office
There are currently 15 overseas offices in all, including those in Britain, the United States, Japan, South Korea, France, and Germany.
Language Version
Three language versions, Simplified Chinese, English, and Traditional Chinese, have been provided on the website, and the National Tourism Administration will soon launch other language versions, such as the Russian, Korean, Japanese, German, and French ones.
Website Concept
New Technology: Chinese tourism resources will be reorganized using emerging information technologies such as WEB2.0 and the mobile Internet, presenting a “Beautiful China” in front of tourists worldwide.
New Concept: “Tour Beautiful China” will be built into a core brand of Chinese tourism to give sustained publicity to the industry.
New Application: The website has integrated four major functions, namely travel information publishing, tourism product introduction, brand promotion and communication, and tourists search and interaction, into a single platform. At its launch the website also offered its smart phone and tablet Apps as downloads, and is expected to expand its functionality by adding such functions as visitor database, market research, service extension, cooperation among destinations, as well as tourist tracking and analysis.