Bojem
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Joyee Zhao Jewellery designer
Overview Joyee Zhao，a jewelry designer, a certified gemologist of Gemological Institute of America(GIA) and the founder of jewelry brand BOJEM. She created a jewelry industry we-media matrix including the public series of “Daily Jewellery”, and short-video series of “THIS IS JOYEE”. So far, it has attracted 5,000,000 followers. At present, she is the "jewelry consultant" of many celebrities. While being invited to be the guest lecturer of jewelry in Fudan University, Zhejiang University and Nanjing University, she is also the promoter of the Filigree inlay technology of Chinese traditional intangible cultural heritage and the initiator and promoter of the concept of green jewelry. In October 2019, Joyee Zhao held “Bonjour BOJEM”jewelry salon at the Centre Artasia Paris. In January 2020, Joyee Zhao held BOJEM fine jewelry show in 2020 FW Paris Haute Couture Week.
Nationality Chinese Chinese name 赵艺 English name Joyee Zhao Nationality Chinese Profession Jewelry designer, founder of BOJEM jewelry brand Brand BOJEM Jewelry Awards “Select Fashion Awards”at Paris Fashion Week
Bazaar jewelry banquet“Annual Fun Design Award”
[Achievements]
In April 2014, Joyee Zhao obtained the G.G. certificate from the Gemological Institute of America (GIA).
In February 2016, Joyee Zhao’s works were awarded a number of national appearance design patents, such as“Butterflies Lingering over Flowers”, “Heart of the Ocean”, etc.
In September 2017, Joyee Zhao was honored the “Select Fashion Awards”at Paris Fashion Week.
In December 2017, Joyee Zhao was granted the honor of “Global Goodwill Ambassador” by UN Women, meanwhile, BOJEM Jewelry became the official partner jewelry brand of “Mrs. Globe”.
In February 2018, Joyee Zhao appeared at New York fashion week with her new BOJEM jewelries.
In May 2018, Joyee Zhao appeared on the red carpet at the closing ceremony of the Cannes Film Festival with her new BOJEM jewelries.
In May 2018, BOJEM Jewelry was honored the “Outstanding Contribution Brand Award”at the BonjourBrand, Joyee Zhao received the award as the founder of BOJEM.
In December 2018, Joyee Zhao’s design the“Faith” bracelet produced by filigree inlaying technique was awarded the “Annual Fun Design Award” at Bazaar jewelry banquet.
In April 2019, Joyee Zhao represented BOJEM Jewelry signed contracts with French designers Nathalie Sokierka.
In October 2019, as the founder and jewelry designer of BOJEM Jewelry, Joyee Zhao held “Bonjour BOJEM” jewelry salon at the Centre Artasia Paris.
In January 2020, Joyee Zhao held BOJEM fine jewelry show in 2020 FW Paris Haute Couture Week.
[Professional Development]
In December 2010, Joyee Zhao invested in a 5-carat pigeon blood ruby, which then appreciated several times, so she saw the huge potential of the color gem industry.
In April 2014, Joyee Zhao obtained G.G Certificate of GIA with nearly full core points.
In June 2014, Joyee Zhao created jewelry we-media “Daily Jewellery”, and the number of followers exceeded 500,000 within 2 months, and subsequently created jewelry industry we-media matrix perpendicular, with accumulated 5,000,000 followers.
In January 2015, Joyee Zhao founded the colored gemstone brand – BOJEM Jewelry.
In March 2015, Joyee Zhao created “BOJEM Salon” high-end femal community club, advocating the concept of women becoming excellent for themselves with unique and novel idea of “social jewelry” to lead the fashion of colored gemstone industry.
In March 2015, Joyee Zhao has established strategic cooperation with high-quality gemstone mines in Sri Lanka, Myanmar, Tanzania, and Colombia, since then, BOJEM Jewelry has established its own mine direct supply system.
In February 2016, Joyee Zhao’s works were awarded a number of national appearance design patents, such as“Butterflies Lingering over Flowers”, “Heart of the Ocean”, etc.
In August 2016, Joyee Zhao created jewelry auction manual “BOJEM Jewelry”, covering more than 100,000 upper class female users.
In September 2016, Joyee Zhao was invited to be guest lecturer of jewelry in Fudan University and Nanjing University.
In October 2016, Joyee Zhao received the invitation to serve as the judge in the 66th Miss World China Beijing-Hebei Finals.
In December 2016, Joyee Zhao was invited to participate in the thematic activity “Women in the World” with elites and celebrities, such as Yang Lan, Counsellor of Nepal.
In March 2017，Joyee Zhao was invited to give a lecture on jewelry and costume matching in Nanjing University.
In May 2017, Joyee Zhao was invited to participate in the recording of program 1-10 of CCTV's "Forward To The Future".
In September 2017, Joyee Zhao was invited to participate in Paris Fashion Week, and won the “Select Fashion Awards”.
In December 2017, Joyee Zhao was granted with “Global Goodwill Ambassador” by UN Women, meanwhile, BOJEM Jewelry became the official partner jewelry brand of “Mrs. Globe”.
In January 2018, Joyee Zhao participated in the opening and premiere of China’s first original ice dance drama “South China Dream” as a VIP guest.
In February 2018, Joyee Zhao appeared at New York fashion week with her new BOJEM jewelries.
In May 2018, Joyee Zhao appeared on the red carpet at the closing ceremony of the Cannes Film Festival with her new BOJEM jewelries.
In May 2018, BOJEM Jewelry was honored the “Outstanding Contribution Brand Award””at the BonjourBrand, Joyee Zhao received the award as the founder of BOJEM.
In December 2018, BOJEM Jewelry was awarded the “OUTSTANDING EXHIBITOR” at Bazaar Jewelry & Florence Biennial Exhibition.
In December 2018, Joyee Zhao’s design the“Faith” bracelet produced by filigree inlaying technique was awarded the “Annual Fun Design Award” at Bazaar jewelry banquet.
In December 2018, BOJEM Jewelry’s design “series of Heirloom”— Inheritance of Filigree Inlaying Project was nominated as 2018 Jewelry Industry Private Enterprise Technology Innovation Project.
In April 2019, BOJEM Jewelry signed contracts with Nathalie Sokierka.
In October 2019, BOJEM Jewelry attended the BonjourBrand and jointly designed series of“Forever Love” and “Blossom in Versailles”.
In October 2019, BOJEM Jewelry held “Bonjour BOJEM” jewelry salon at the Centre Artasia Paris.
In January 2020, Joyee Zhao held BOJEM fine jewelry show in 2020 FW Paris Haute Couture Week.
[Design Team] The designer team including Joyee Zhao and many excellent domestic and overseas designers . In 2019, BOJEM has signed contracts with premium French jewelry designers Nathalie Sokierka.
[Design Concept]
Focusing on French design, BOJEM integrates modern style from western and oriental traditional aesthetics, and creates a more iconic Chinese brand to provide jewelry manic women with better quelity and more elegant designs, and lead individuals to find better selves with brilliant lives.
[Jewelry Designs]
In February 2016, Joyee Zhao’s works were awarded a number of national appearance design patents, such as“Butterflies Lingering over Flowers”, “Heart of the Ocean”, etc.
In December 2018, Joyee Zhao’s design the“Faith” bracelet produced by filigree inlaying technique was awarded the “Annual Fun Design Award” at Bazaar jewelry banquet.